Singapore-based telecom startup Crux Labs has announced deployment of their Unified Communications (UC) product, Crux LX, at FarEastFlora.com. FarEastFlora.com implemented Crux LX with Singtel’s Session Initiation Protocol (SIP) trunk service, making it different from their erstwhile communication equipment with Integrated Services Digital Network (ISDN) line.
As per the company, adoption of Crux LX with SIP trunk service has induced over 50% savings in their monthly telecom rentals.
“Crux is highly cost effective and amazingly stable and reliable for its size. At first glance, we could not believe that this palm-sized micro-server could replace our bulky rack-based server that we had been using for about a decade. However, a quick trial with Crux proved that it could not only manage our load but enabled various other useful features that could help improve our end customer experience while saving operation costs.”, said Ryan Chioh, Managing Director of FarEastFlora.com Pte. Ltd.
He added, “The call centre feature of Crux in particular is impressive and extremely cost effective, unlike many cloud-based solutions with recurring charges that are per agent and per month. The ease of use and low cost of ownership were critical factors for me to switch over to Crux. As a business with call centre support, call clarity is very important to us and Crux does not disappoint. Another key feature that we were sold on is the voice recording feature which allows us to listen back to conversations so that we can improve via service training for our staff. This has proven to be quite invaluable. We have now deployed two Crux boxes in Singapore and Malaysia. Crux Labs team has paired them together such that staff can call either of our overseas offices without any IDD charges! Needless to say, we are very happy with Crux and recommend it to any SME business.”